Claims
Claim: UK's Number One Matcha Brand
Substantiation:
PerfectTed is the UK’s number one matcha brand. This claim is based on third-party retail performance data covering the UK grocery sector.
According to Northstar’s Hot Beverages UK Grocery data, which tracks the performance of hot beverage brands sold across major UK supermarkets and retailers, PerfectTed ranked as the top-performing matcha brand across key commercial metrics, including:
• Total Value Sales
• Total Volume Sales
• Weighted Distribution
• Rate of Sale (Value and Unit)
• Average Value per Store Selling
• Average Weekly Units per Store
• Store Count (where product was scanned)
These metrics collectively reflect both the breadth of PerfectTed’s distribution and the strength of its sales performance within the UK matcha category.
Data Source:
Northstar Hot Beverages UK Grocery Tracker. Data reflects hot beverages category performance in the UK grocery channel over time.
Definition of “Number One”:
The claim “UK’s Number One Matcha Brand” refers to PerfectTed’s leadership in the UK grocery retail channel based on total market presence and commercial performance, as measured by value and volume sales, rate of sale, and weighted distribution.
The claim “UK’s Number One Matcha Brand” refers to PerfectTed’s leadership in the UK grocery retail channel based on total market presence and commercial performance, as measured by value and volume sales, rate of sale, and weighted distribution.